Where AI actually works, and where it does not.

The useful cases are narrower and more boring than the marketing suggests, and they are also genuinely valuable. Telling them apart before spending money is the whole skill.

The shape of a task that works

It involves reading something unstructured. It repeats often enough to matter. A person could write down what a correct answer looks like. And a wrong answer is caught by a person or a later step rather than going straight out of the door.

Reading inbound documents and filing them, extracting figures from supplier PDFs, classifying and routing enquiries, and searching a decade of contracts for a clause all fit that shape.

The shape of a task that does not

Anything where the right answer depends on context that exists only in somebody's head, and anything where being wrong once is expensive and undetectable.

Also anything already solved by a rule. If a process can be expressed as conditions on structured fields, a rule is cheaper, faster, and does not need evaluating every time a model changes underneath it.

Why pilots fail

Most pilots fail for one reason: nobody wrote down what success was before starting. A demonstration is judged on whether it looks impressive, which every model does, so the pilot ends in an argument about impressions.

The fix is to build the evaluation set first. Fifty real cases from your operation, with the correct answer recorded by the people who do the task today. Then any model, any approach, and any vendor can be scored against the same bar.

Cost behaves differently to software

Model usage is metered per unit of text processed, so cost scales with volume rather than with seats. That makes it cheap to trial and easy to be surprised by at scale.

The controllable part is routing. Most cases in a real workload are straightforward and can go to a small, cheap model, with the difficult minority escalated. Built that way the bill is a fraction of sending everything to the largest model available.

What to insist on

That outputs cite the source they came from, so an answer can be checked. That low-confidence cases route to a person. That accuracy stays measured after launch rather than only at the pilot. And that your data is not used to train anybody's model, which is standard under enterprise terms and worth confirming in writing.

Before funding a pilot

Checklist

  • The current cost of the task, in hours or error rate
  • Fifty real cases with correct answers recorded
  • The accuracy bar the tool must clear to be worth deploying
  • Where a wrong answer would be caught
  • An estimate of running cost at full volume, not pilot volume

Questions we get asked.

Is our data used to train the model?

Not under enterprise API terms from the major providers, which exclude training on submitted data. Where content is sensitive enough to warrant it, models can run inside your own environment instead. Confirm which applies before sending anything.

Do we need our own model?

Almost never. Fine-tuning is rarely the lever people expect. Retrieval over your own content, with a general model reading it, covers most operational cases at a fraction of the effort.

How do we know it is still working in six months?

The evaluation set gets rerun on a schedule. Models change underneath you, and a tool with no ongoing measurement is a tool whose accuracy you are guessing at.

Start with the problem.

Describe what is slowing the operation down. We will come back with the approach, the scope, and what it costs.

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